Corporate Social Responsibility Workshop

Corporate Social Responsibility Workshop
For corporate foundations and giving programs, the impact and benefit of corporate social responsibility (CSR) programming is defined largely by communications: Are employees informed and engaged? Are corporate leaders helping amplify your message? Are community leaders and the public aware of the positive impact of your philanthropy?

The link between CSR programs and communications is the subject of our Corporate Social Responsibility Workshop, presented in partnership with ACCP, the leading national resource for corporate philanthropy.

Join us July 27, 2017, in Atlanta, Georgia – in this free workshop, you will:

  • Explore how to tailor your message for the right audience
  • Learn how to work with internal and external stakeholders
  • Develop a communications plan that reflects the quality of your CSR programming
Plus, you’ll connect with other colleagues from the world of corporate philanthropy – people who understand the unique issues you face in your work!

Featured Speakers:

Katie Angstadt, Managing Director, CRA Inc.

Ms. Angstadt advises clients on strategic communication and change leadership.

Katie Angstadt, managing director in CRA’s Strategic Communication practice, advises clients on how to use communication inside organizations to drive business objectives, engage employees, and build leadership credibility. Her expertise in designing and implementing communication strategy for organizational change efforts enables clients to more effectively deliver business results. Her recent clients include Allegis Group, American Water, Dell, Morgan Stanley, New Balance, and Merck KGaA.

Katie earned her M.S. in Public Communication from Drexel University and her B.A. in advertising from The Pennsylvania State University with concentrations in international relations and women studies. In her spare time, Katie serves as an advisory board member for Turning Points for Children, a non-profit organization that provides social and human services support to children and families in Philadelphia. Katie enjoys attending professional sporting events for all teams Philadelphia, exploring new places, running with her Rhodesian Ridgeback, and spending time with her family and friends.

Maryann Fiala, Director of Communications and Marketing, ACCP

Maryann Fiala joined ACCP in April of 2014 as Director of Communications and Marketing. Maryann is responsible for the development and execution of the strategic communications and marketing plans and member recruitment for ACCP. She is charged with aligning ACCP’s communications and marketing efforts to the Association’s strategic priorities. To that end, she is focused on raising the profile of ACCP as the voice of corporate citizenship. 

Maryann came to ACCP with over 16 years of Association experience. Most recently, as an independent consultant, she provided strategic guidance in the areas of board relations, membership development, programs, and marketing to several associations and a start-up gaming company.  Passionate about STEM (Science Technology Engineering and Math) education, Maryann is frequently called upon to speak on technology industry issues and is co-author, along with Alan I. Leshner of the article “Free Florida's Students from Lagging Behind”.

Maryann spent nearly twelve years with TechAmerica (formerly AeA) as Regional Vice President responsible for membership development and retention, events, and advocacy for nineteen states along the east coast. Prior to TechAmerica, Maryann ran two Chambers of Commerce. The first was in Orange City, Florida, where she established the city’s first historical tour and is acknowledged for her contributions to “Our Story of Orange City, Florida”, published in 1999. She then went on to the chamber in Oviedo, Florida, where she worked with the president of the Chamber’s board to create the Oviedo Businesswomen’s Network, a monthly gathering of individuals dedicated to furthering the careers of professional women.

Born in Youngstown, Ohio, graduated from Youngstown State University, Maryann currently lives in Oviedo, Florida with her husband and their three dogs.

Charmaine Ward, Corporate Relations Director, Georgia Power

Charmaine is responsible for building and maintaining key state and national relationships with diverse organizations and opinion leaders. Her efforts focus on forming strategic alliances with various segments of the company’s 2.5 million customers, corporate partners and civic organizations to garner support and promote advocacy for important industry and company issues. She also works closely with internal executives and community leaders to develop sustainable initiatives aligned with the company’s business goals and corporate philanthropic strategies supporting its mission to be a citizen wherever we serve.

Charmaine has held senior-level positions with Georgia-Pacific, John H. Harland, Bank of America, Showtime Networks and IBM. She has created tremendous value as a corporate leader in the areas of philanthropy, corporate affairs, diversity, marketing, and sales.

She is a noted speaker on topics including philanthropy, professional development, women’s empowerment, leadership development, personal branding, and entrepreneurship. She is also a serial entrepreneur, an adjunct professor at Georgia State, a certified John Maxwell Leadership Coach, and an Associate Certified Coach with ICF (International Coaching Federation).

Charmaine’s service to the community is widespread. She serves as Secretary for the National Black MBA national board, Vice Chair for the National Black Arts Festival Board, Secretary for the Atlanta Business League board and Chair of Special Events for Kenny Leon True Colors Theatre board. She is a member of Delta Sigma Theta Sorority, Inc. and the Links, Inc. She is also an alumna of United Way VIP, Education Policy Fellowship Program (EPFP), Leadership Georgia, and Leadership Atlanta.

Event Details:

 When: Thursday, July 27, 2017 · 10:00am–3:00pm (ET)
 Where: Atlanta, GA

Hotel Accommodations: For out-of-town attendees needing hotel accommodations, we recommend the Residence Inn by Marriott, located at 134 Peachtree St. NW, Atlanta, GA 30303. For reservations, please call (404) 522-0950. Rates start at $169 with a 2-night minimum.

Event Agenda:

10:00 am – 10:30 am Welcome and Introductions 
10:30 am – 12:00 pm

The Value of Your Work: 
Communicating & Influencing Up
Featuring Katie Angstadt

Communication is a key element to ensure that the full value of the work you do is recognized. While that sounds relatively simple, communication can be very complex. 
 
Communication must be tailored for the audience. Not only do you need to craft the right message for the audience, you need to make sure it is delivered over the correct channel.

12:00 pm – 1:00 pm Lunch & Discussion: 
Creating a Communication Plan Basics 
Featuring Maryann Fiala
1:00 pm – 1:30 pm

Using Your Outside Voice 
Featuring Charmaine Ward

Charmaine Ward, Director Corporate Relations, Georgia Power, will present ideas on getting the word out to external audiences. You’ll gain insight on the vehicles Charmaine has used to promote the work she does. You’ll take away some unique and perhaps surprising ideas on ways you can amplify the message beyond the walls of your company. There will also be opportunity to ask those ‘how’ questions of Charmaine to help you get a few steps ahead in the process.

1:30 pm – 2:30 pm

Panel Discussion: How’s It Working

Communications can be a tricky proposition.  Listen and participate in a candid conversation with a group of professionals about what is and isn’t working.

2:30pm – 3:00pm Reflections and Q&A


When
7/27/2017 10:00 AM - 3:00 PM
Where
Georgia-Pacific Tower 133 Peachtree St. NE Atlanta, GA 30303 UNITED STATES

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