Managing the Matrix

May 2-4, 2017

Understand others’ thought processes and by doing so learn how you can communicate more effectively

Brand and Reputation Management

Understand the scope of brand and reputation management and what role corporate responsibility plays in establishing and supporting your organizational brand.

  • Understand how corporate reputation is measured by a variety of stakeholders, both internal and external
  • Learn the importance of having a balanced approach to reputation management and branding with a focus on employees and key stakeholders, as well as on financial success
  • Determine the evolution of corporate reputation in the digital age

Facilitated by John D. Branch

Crafting the Internal Message

Realize the advantages of adopting a communications perspective

  • Essential communications assumptions
  • How do you apply communications strategies
  • How do you craft strategic messages
  • How do you communicate symbolically
  • How do you manage your senior leaders

Facilitated by Alan Nelson

The Intersection of Human Resources & Corporate Responsibility

Develop effective strategies to better interact and connect with your HR department

  • Deepen your understanding of your HR department
  • Explore Diversity & Inclusion and Employee Engagement
  • Discover how you can better connect CR with HR for greater impact

World Showcase

In this working lunch session, you will determine your key learnings and develop your plan to implement what you’ve learned.

Facilitated by Paul Slaggert