What is the LBG Model?
LBG is an internationally recognized standard for measuring corporate community investment.
than 300 companies around the world use the LBG framework to measure,
manage and report the value, and the achievements, of the contributions
model was devised and the network is managed by Corporate Citizenship,
an international corporate responsibility consultancy with offices in
London, New York and Singapore.
LBG Model is best considered as a roadmap to help companies on the
journey from measuring what they input into a community program to how
that translates into delivering community output and business benefit.
The LBG Model is a global standard.
developed nearly 20 years ago, LBG is now embedded in and supports the
application of various global sustainability indices or initiatives such
as Dow Jones Sustainability Indices (DJSI) and Global Reporting
using the LBG model are able to report externally on their types of
contributions and the impact achieved: in 2013, over $2.7 billion was
invested by members, supporting 77,000 organizations and benefiting 95
million people. (See data report here).
Why use the LBG framework?
Using a consistent international
benchmarking framework brings companies many benefits, these include:
the LBG framework provides a consistent methodology to assess each
community activity in terms of what’s contributed, what happens and what
- Categorization of data in line with requirements for internal management decisions and external communications.
to benchmark their community investment performance against sector
peers and best in class companies by using the consistent framework.
- Access to a tried, tested and continually developing methodology.
- Learning from international best practice.
- Participation in on-going improvement in community investment management and communication.
The LBG Measurement Model is
used by more than 300 companies around the world to measure, manage and
report the value, and the achievements, of the contributions they make.
Below please find testimonials from a selection of these companies.
"As we have changed our
strategy, launched the Unilever Foundation, and focussed on five
strategic partnerships, we have made use of the support through LBG to
inform our evaluation framework in the light of best practice. We are
also looking to deliver social impact through new products, such as our
Pureit water filters, and have been able to engage with other companies
in the network to establish robust principles for the measurement and
reporting of such initiatives."
"Using the LBG model enables
UBS to understand better where our programme makes an impact and
accordingly focus our resources as effectively as possible.
Understanding how and where we make an impact not only provides
essential data for the financial component of our community investment
programme, but also provides a powerful tool in the recruitment of
volunteers, it is the bedrock of our assessment of how we can best
advance the Social Finance agenda and of course, also give indices such
as DJSI, the information they require to assess our activity."
"It doesn't matter how new
or mature your community investment program is, you can still benefit
from the thought leadership of the impressive network of global
"KPMG has been a long
standing member of the LBG and actively involved in the development of
the model. We recognize the benefits are beyond benchmarking: the model
helps us to plan and effectively manage our community programmes,
measure the benefits to the business and society and also evaluate where
to best place our resources to create the most positive impact. As
members of the LBG since it started, and using the model to measure our
programs, we have trend data and information which contributes to a very
open and positive partnerships with our community partners and helps to
identify where we need to make any changes."
"As a new LBG user we are
delighted to be using an internationally recognized framework. This year
we have used the framework to measure our Corporate Community
Investment and look forward to comparing our performance against other
companies. In future we expect to learn how we can improve our
investments, and we hope this work will help us strengthen our social
investment programme and partnerships to create even more social value
in the future."
AkzoNobel Decorative Paints
Follow the below link to learn more about LBG and the LBG Model.